Hey, there!
I'm Dana, a Product Designer
who turns chaos into simple products
Hey, there!
I'm Dana, a Product Designer
who turns chaos into
simple products
Hey, there!
I'm Dana, a Product Designer.
3 years turning chaos into simple products
With 2 years of experience and a background in Graphic design, UX/UI education, I help create intuitive solutions that just work
With 2 years of experience and a background in Graphic design, UX/UI education, I help create intuitive solutions that just work
With 2 years of experience and a background in Graphic design, UX/UI education, I help create intuitive solutions that just work
Based in Melbourne
Case studies
Case studies
Case studies
Client project
Client project
Client project
Redesign
Redesign
Redesign
2024
2024
2024
Redesigned PSC app to reduce user drop-offs in booking flow
Redesigned PSC app to reduce user drop-offs in booking flow
Redesigned PSC app to reduce user drop-offs in booking flow
Enhanced accessibility and usability in just 2 weeks with no budget
Enhanced accessibility and usability in just 2 weeks with no budget
Enhanced accessibility and usability in just 2 weeks with no budget
Personal project
Personal project
Personal project
Redesign
Redesign
Redesign
2025
2025
2025
From 4 taps to 2: slashing interaction cost in the PTV journey planner
From 4 taps to 2: slashing interaction cost in the PTV journey planner
From 4 taps to 2: slashing interaction cost in the PTV journey planner
Improved journey planning by cutting the steps to view a route on the map by 50%
Improved journey planning by cutting the steps to view a route on the map by 50%
Improved journey planning by cutting the steps to view a route on the map by 50%
Personal project
Personal project
Personal project
Redesign
Redesign
Redesign
2023
2023
2023
Creating a seamless academic journey for NU students
Creating a seamless academic journey for NU students
Creating a seamless academic journey for NU students
Simplified course registration, enhanced schedule visibility, and organized learning materials intuitively, significantly improving usability
Simplified course registration, enhanced schedule visibility, and organized learning materials intuitively, significantly improving usability
Simplified course registration, enhanced schedule visibility, and organized learning materials intuitively, significantly improving usability
About me & Skills
About me
About me
My name is Guldana, but feel free to call me Dana. I’m originally from Astana, Kazakhstan, and now I’m based in Melbourne.
Throughout my journey, I've worked on diverse projects, from improving public service apps to teaching design to students. I genuinely enjoy simplifying complex problems through intuitive and thoughtful design.
Beyond design, I’m a curious reader, animal lover, and someone who finds joy in quiet moments.
My name is Guldana, but feel free to call me Dana. I’m originally from Astana, Kazakhstan, and now I’m based in Melbourne.
Throughout my journey, I've worked on diverse projects, from improving public service apps to teaching design to students. I genuinely enjoy simplifying complex problems through intuitive and thoughtful design.
Beyond design, I’m a curious reader, animal lover, and someone who finds joy in quiet moments.
My name is Guldana, but feel free to call me Dana. I’m originally from Astana, Kazakhstan, and now I’m based in Melbourne.
Throughout my journey, I've worked on diverse projects, from improving public service apps to teaching design to students. I genuinely enjoy simplifying complex problems through intuitive and thoughtful design.
Beyond design, I’m a curious reader, animal lover, and someone who finds joy in quiet moments.
User Research
Usability Testing
Prototyping
Wireframing
Accessibility (WCAG)
Workshop Facilitation
Teamwork
Figma
FigJam
Notion
Miro
Photoshop
Illustrator
After Effects
Got questions or just want to say hi?
Feel free to get in touch, I’d love to hear from you!
Let’s create something great together
Got questions or just want to say hi?
Feel free to get in touch, I’d love to hear from you!
Let’s create something great together
Got questions or just want to say hi?
Feel free to get in touch, I’d love to hear from you!
Let’s create something great together